Which tool do I need?
If you have a raster image (PNG, JPG, or similar) and want a scalable, editable vector, you want one of the “to SVG” tools — start with PNG to SVG or Image to SVG. If your artwork is specifically a logo, the logo vectorizer is tuned for that job. If you have an SVG and need a fixed-size image for a platform that does not accept vectors, use SVG to PNG.
Every tool here shares the same principles: the conversion happens on your device, so your artwork is never uploaded; the output is a real file you can use anywhere; and there is no account, watermark, or usage limit. Tracing is best for logos, icons, and flat illustrations — for photographs, a raster format remains the right choice, and we will say so rather than hand you a bloated result.